Finding the best boat dealers in Napier starts with knowing whether you want a trailer boat off the showroom floor or a hull built to order. Boat dealers in Napier cover new aluminium boats, outboard repowers, finance and workshop servicing, and the city is also home to builders who sell their own boats factory direct. Hawke’s Bay Marine and Ericksen Marine are the places to start for a new trailer boat package.
1Hawke’s Bay Marine
Hawke’s Bay Marine is a specialist marine centre on Taradale Road in Onekawa, selling new boats, outboard motors, parts and accessories alongside a full service workshop. It is a Stabicraft boat dealer and an authorised agent for Mercury and Suzuki outboards, so it suits buyers who want a complete boat, motor and trailer package set up and serviced locally.
Services
- New Stabicraft boat sales, with boats in stock
- Suzuki and Mercury outboard sales and repowers
- Boat and outboard servicing, repairs and diagnostics
- Marine electronics, including Garmin sounders and radar
- Parts, safety gear and accessories, in store and online
Highlights
- Authorised dealer for Stabicraft and Surtees boats
- Authorised service agent for Mercury, Suzuki, Mercruiser, Minn Kota and Garmin
- Serving Napier boaties for over 30 years
- Boat finance available through UDC
Location & Contact
Name: Hawke’s Bay Marine
Address: 60 Taradale Road, Onekawa, Napier 4110
Phone: 06 843 5000
Website: hbmarine.co.nz
2Ericksen Marine
Ericksen Marine is the marine side of Ericksen Honda, a family-owned dealership in Bay View that has sold and serviced Honda outboards alongside its motorcycle and power equipment business. It is the official Hawke’s Bay dealer for Senator Boats, the aluminium chamber boats built in Napier, which makes it a good fit for buyers wanting an offshore fishing rig or a stable family boat paired with a Honda four-stroke.
Services
- New Senator Boats sales
- Honda four-stroke outboards, from portables to high horsepower
- Outboard rigging and used outboards
- Marine servicing for Honda and other makes
Highlights
- Official Senator Boats dealer for Hawke’s Bay
- Family business started by Mark and Kim Ericksen in 1985
- Purpose-built marine dealership in Bay View
Location & Contact
Name: Ericksen Marine (Ericksen Honda)
Address: 15-19 Hill Road, Bay View, Napier 4104
Phone: 06 836 6298
Website: ericksenhonda.co.nz
3Profile Boats
Profile Boats builds aluminium trailer boats in Onekawa and sells them factory direct rather than through a dealer network. The range runs from family recreation boats to dive and offshore fishing hulls and commercial vessels, all using a sealed alloy chamber design built for stability, which suits buyers who want to deal with the builder and specify their own fit-out.
Services
- Factory-direct sales of new aluminium boats
- Custom builds and fit-out to order
- Recreational, dive and offshore fishing boats
- Commercial vessels
- In-stock boats ready for delivery
Highlights
- Boats manufactured in Napier
- Sealed alloy chamber hull design for buoyancy and stability
- Sells direct to New Zealand, Australia, the Pacific Islands and the USA
- After-hours sales contacts published on its own site
Location & Contact
Name: Profile Boats
Address: 28 Niven Street, Onekawa, Napier 4110
Phone: 06 843 4017
Website: profileboats.com
4Dickey Boats
Dickey Boats is a Pandora boatbuilder that designs and sells its own aluminium sportfishing launches direct to buyers. Its Semifly launches and trailerable Custom range are built to each client’s specification, and the team also helps existing owners sell pre-owned Dickey boats, so it suits serious offshore anglers looking at a larger build.
Services
- Semifly aluminium launches
- Trailerable Custom range sportfishers
- Special project builds, from charter vessels to superyacht tenders
- Pre-owned Dickey boat sales for existing owners
- After-sales servicing
Highlights
- Every boat customised to the client’s requirements
- Semifly format designed as a more fuel-efficient alternative to a traditional flybridge
- Design, construction and fit-out handled in house in Napier
Location & Contact
Name: Dickey Boats
Address: 28 Mersey Street, Pandora, Napier
Phone: 06 834 1310
Website: dickeyboats.com
Boat Dealers in Napier at a Glance
| Business | Highlight |
|---|---|
| Hawke's Bay Marine | Authorised dealer for Stabicraft and Surtees boats |
| Ericksen Marine | Official Senator Boats dealer for Hawke's Bay |
| Profile Boats | Boats manufactured in Napier |
| Dickey Boats | Every boat customised to the client's requirements |
How to Choose the Right Boat Dealer in Napier
- Match the hull to where you will fish: Hawke Bay can get rough quickly, so decide early between an inshore runabout, an offshore hardtop or a larger launch.
- Look at the whole package: ask what outboard, trailer, electronics and safety gear are included, not just the hull price.
- Check who services the motor: buying from an authorised outboard agent means warranty work and servicing can be done locally.
- Dealer or factory direct: a dealer can show you boats on the floor today, while buying from a builder lets you specify the layout but usually means a build time.
- Ask about finance and trade-ins: some dealers arrange boat finance, and it pays to know this before you commit.
Frequently Asked Questions About Napier Boat Dealers
Where are the boat dealers in Napier located?
Most boat dealers and builders in Napier are in the light industrial areas close to the port. Taradale Road and Niven Street in Onekawa, Mersey Street in Pandora, and Hill Road in Bay View all have marine businesses, so it is easy to visit several in one trip.
Should I buy a new boat from a dealer or direct from a builder?
A dealer usually has boats in stock and can bundle the outboard, trailer and electronics, which is quicker. Buying direct from a builder gives you more say over the layout and fit-out, but expect a build slot and a longer wait.
What boat brands can I buy in Napier?
Napier is a centre for aluminium boatbuilding, and local dealers carry trailer boat brands such as Stabicraft, Surtees and Senator. Outboard agencies in the city include Mercury, Suzuki, Honda and Yamaha, so you can usually choose the motor as well as the hull.
Can I get a boat serviced where I bought it?
Most boat dealers in Napier run their own workshop and service the outboards they sell, which keeps warranty work simple. Ask whether the workshop also services other makes if you already own a boat.
Is boat finance available?
Some dealers arrange finance through a lender at the point of sale. Read the lender’s terms carefully, and check your rights under the Consumer Guarantees Act, which covers boats bought from a business. Consumer NZ has a clear guide.
What safety gear do I need with a new boat?
Every person on board needs a correctly sized lifejacket, and you should carry two waterproof ways to call for help. Maritime New Zealand sets out the essentials for recreational boaties, and many dealers can supply a safety pack with the boat.
Do I need a licence to drive a boat in Hawke’s Bay?
New Zealand does not require a general licence to skipper a recreational boat, but local navigation and speed rules apply on the water. Hawke’s Bay Regional Council publishes the navigation safety bylaws for the region.
How We Chose the Best Boat Dealers in Napier
Every business in this guide was found by searching for boat dealers in Napier, then checked against what the business publishes itself: its own website, or where it has none, its official social or booking page. Names, addresses and phone numbers come from those pages rather than a directory feed, so what you see here is what the business says about itself. We also check that each one is still trading and is actually based in or genuinely serving Napier, rather than a national operator running a local landing page. A business we can’t confirm from its own pages is not listed.